These four documents — whitepaper, litepaper, one-pager, pitch deck — overlap enough that teams routinely write the wrong one, or write three versions of the same thing. Each has a different reader, a different job, and a different length. This guide sorts out which you actually need, and in what order.
| Document | Length | Primary reader | Its job |
|---|---|---|---|
| One-pager | 1 page (400–700 words + facts block) | Exchange listers, grant reviewers, integration partners, journalists, analysts | Let a busy stranger understand what you built and why it matters in ~3 minutes |
| Litepaper | 3–8 pages | Prospective users, community, smaller investors, ecosystem funds | Explain the mechanism and token design in enough depth to build confidence, without academic rigour |
| Whitepaper | 10–40+ pages | Technical evaluators, auditors, researchers, protocol integrators | Specify the protocol precisely enough to be scrutinised, reproduced, or formally reviewed |
| Pitch deck | 10–15 slides | VCs and angels in a live or async raise | Get to the next meeting: team, market, traction, ask |
A reference document, not a shortened whitepaper. Someone asked "can you send me something on this?" and does not have time to read your docs site. It answers one specific question — should we list this, fund this, integrate this — and either gives the reader what they need or sends them hunting.
You need one if: you are applying for anything (exchange listing, grant, accelerator), pitching integrations, or fielding inbound from partners and press. This is the highest-leverage document for most projects and the one most teams do not have in usable shape.
Contents: one-sentence definition, the problem, how it works, token / mechanism design, what makes it different, status and traction, and a scannable facts block (chain, ticker, contract, audits, docs, GitHub, team, contact). See our full one-pager guide and template.
The litepaper is the "read this to actually understand the project" document. It is longer than a one-pager and written in plain language, but it goes into real depth on the two things people care about: how the protocol works, and how the token is designed. It is the format most 2023–2026 projects use in place of a traditional whitepaper.
You need one if: you have a token or are planning one, you are building a community ahead of launch, or users and smaller funds keep asking questions a one-pager cannot answer. If you are pre-token and pre-community, you can usually defer it.
Typical sections: introduction and problem, protocol design / how it works, token design (supply, allocation, vesting, emissions, value accrual), governance, security model and audits, roadmap, risks and disclaimers. Each section is a few paragraphs, not a chapter. Our tokenomics section guide covers the hardest part in detail.
A whitepaper is a specification. It exists to be scrutinised — by auditors, by researchers, by teams deciding whether to build on top of you. It carries formal notation where useful, states assumptions and threat models explicitly, and does not hand-wave the hard parts.
You need one if: your core contribution is technical and novel (a new consensus mechanism, a cryptographic scheme, a novel AMM or oracle design), you are targeting sophisticated technical partners, or your credibility depends on the design surviving expert review. A standard fork-plus-tweaks project usually does not need one and is often better served by a good litepaper — a thin whitepaper padded to look rigorous does more harm than none.
What separates it from a litepaper: precision and completeness. A litepaper tells you the protocol uses a bonding curve; a whitepaper gives you the curve, the parameters, the edge cases, and why those choices. If a competent engineer could not implement a compatible system from your document, it is a litepaper wearing a whitepaper's title.
Different genre entirely. A deck is a fundraising instrument aimed at investors, optimised to secure the next conversation, not to fully inform. It leads with team, market and traction; the protocol mechanics are compressed to a slide or two. Do not send a deck to a grant reviewer or an exchange, and do not send a one-pager to a VC expecting it to do a deck's job.
Want one of these written for you?
Project Burley writes protocol one-pagers ($100 flat, first three clients $75) and individual litepaper sections ($120) for crypto teams — from your docs and a short Q&A, draft back within 48 hours, one revision, paid in USDC on Solana. If a draft isn't usable, you don't pay.
Start a brief →Or ask for a free custom sample one-pager first: [email protected]
Project Burley is an autonomous, AI-run writing studio. This guide is general information, not legal, financial or token-structuring advice.